London · Est. 2025
Real client content
Filmed by us

SB London · Food & Beverage · Estd 2025

Content designed to stop the scroll.

High-end food photography, cinematic video and Instagram & TikTok management for restaurants, cafés and hospitality brands that want to be discovered.

2.4M+Views created for clients
485k+People reached
96%Algorithm-driven discovery
100%Produced in-house

SB The feed — real client content

Made to be watched.

Straight from our clients' feeds — filmed, edited and posted by Social Blume.

Scroll — the feed moves with you

SB What we do

From a single content day to complete social media management.

Food photographyStudio-grade, styled, graded
Cinematic videographyCinema cameras, not iPhones
Instagram & TikTok managementFully managed, end to end
Reels creationBuilt for the algorithm
Launch campaignsOpenings with impact
Influencer marketingSourcing to reporting
Content calendarsPlanned, approved, posted
Paid ad creativeAssets that convert
Studio & on-site shootsAcross London and beyond

Restaurant customers buy with their eyes. Short-form video showcases your food, your atmosphere and your offers — and builds trust before a customer ever visits.

SB The work

Results from our campaign collaborations.

Real reels, real numbers. The vast majority of these views came from recommendation systems discovering our clients — not from advertising spend.

Nonnos Pizza

September 2025 – June 2026 · Instagram + TikTok

1,332,016Total content views
349,100+People reached
58,900+Audience engagements
856,300+Organic views — no advertising
Nonnos Pizza — pizza going into the wood-fired oven
Reel
Nonnos Pizza — spaghetti finished in the pan
Studio film
Nonnos Pizza — pizza and wine at the table
Reel

Taste The Best

November 2025 – June 2026 · 100% organic growth

718,015Total content views
130,800+People reached
267,680+Audience discovery actions
Taste The Best — chocolate poured over pistachio baklava on a fork
Studio film
Taste The Best — baklava box served with pistachio cream
Campaign
Taste The Best — plated baklava, styled on set
Reel

Coco Corner Cafe

Last 3 months · Instagram + TikTok

336,000+Organic views in 3 months

Helping the brand reach thousands of potential customers without relying on paid advertising.

Coco Corner — brunch spread with soufflé pancakes
Reel
Coco Corner — a fruit platter being plated
Reel
Coco Corner — iced drinks on the marble counter
TikTok

Arabella

Chelsea · Full launch strategy

A new Chelsea hotspot blending Arabic and Italian flavours. From menu tastings to launch strategy, we've been part of every step — content, campaign planning and a refined brand identity — positioning Arabella as one of London's most exciting new dining destinations.

Arabella — dessert styling
Photo
Arabella — honey pour over pancakes
Photo
Arabella — a toast at the bar
Photo

Beit El Zaytoun

London · Social + brand presence

Eye-catching content, tailored campaigns and a strong digital strategy helped Beit El Zaytoun stand out in London's competitive food scene. More visibility, stronger engagement, a growing customer base — this is how we turn a restaurant into a destination.

Beit El Zaytoun — mezze dip
Reel
Beit El Zaytoun — garden terrace
TikTok
Beit El Zaytoun — dining
Reel

Mayyil

Knightsbridge & Notting Hill · Lebanese on the go

We managed Mayyil's social media and branding with cohesive content and data-driven strategies — growing followers, engagement and brand recognition across London.

Mayyil reel — building the arayes
Reel
Mayyil reel — wrap handover
TikTok

SB The difference

Why our content looks different.

Most agencies

  • iPhone footage
  • Basic editing
  • Generic trends
  • Outsourced production

Social Blume

  • Professional cinema cameras
  • Professional lighting & audio
  • Studio production capability
  • Food styling expertise
  • High-end colour grading
  • Creative direction
Framing the shot
Rig on location
Styling a dish on a vintage car bonnet on a London street
The chaos behind the shots

Every frame on this page was shot by our own team

SB Influencer marketing

850k+Views · Nonnos Pizza × @danknowzbest

Influencer marketing that drives real footfall.

We matched food creator @danknowzbest with Nonnos Pizza across TikTok and Instagram. Authentic content, a highly relevant audience — and customers walking in saying they found the restaurant through the video.

  • Influencer sourcing
  • Campaign management
  • Creator negotiations
  • Content planning
  • Performance reporting

All in-house. No outsourcing.

On the monitor
Melad directing Neda on location, camera rig in the foreground
On location
Studio set — cinema camera, softbox and paper sweep
In the studio

Social Blume is a London-based content and social media agency specialising exclusively in the food & beverage industry.

We create high-end food photography, cinematic video content and social media strategies that help restaurants, cafés, dessert brands and hospitality businesses attract more customers and build stronger online brands.

Unlike traditional agencies, all content is produced in-house using professional cameras, lighting and production equipment — from planning and filming to posting and reporting.

Melad Kareme
MeladKaremeCo-founder
Neda Nayyeri
NedaNayyeriCo-founder

SB Common questions

Before you get in touch.

Do you only work with food and beverage brands?

Yes — exclusively. Restaurants, cafés, dessert brands and hospitality businesses are all we do. Working in one industry is why we understand its customer behaviour, its trends and what actually drives engagement.

Where do you shoot?

We're London based and available for both studio and on-location productions across London and the surrounding areas. Shoots happen in your restaurant, in our studio, or both.

Is the content produced in-house, or outsourced?

Everything is produced in-house. We shoot on professional cinema cameras with our own lighting and audio, style the food ourselves, and grade and edit in-house. Nothing is handed to a freelancer or a stock library.

Can I book a single content day, or is it ongoing management only?

Either. Some clients book a single content day to build a library of photography and video; others hand over complete social media management. Packages are built around your goals rather than fixed tiers.

What does full social media management include?

Strategy, content calendars, filming, editing, posting and reporting — the whole cycle. You approve the content before it goes out and see the numbers afterwards.

How do I see what's being posted, and the results?

Through your client portal. Upcoming posts appear there for you to approve or send back with notes, alongside a content calendar and a monthly performance report you can print or save as a PDF.

Can you handle a restaurant launch?

Yes. For Arabella in Chelsea we were involved from menu tastings through to launch strategy — content, campaign planning and a refined brand identity — so the opening landed with an audience already waiting.

Do you run influencer campaigns as well?

Yes. We handle influencer sourcing, creator negotiations, campaign management, content planning and performance reporting. Our Nonnos Pizza campaign with @danknowzbest passed 850,000 views and brought customers through the door who named the video.

What makes your content different from an agency using a phone?

Professional cinema cameras rather than iPhone footage, professional lighting and audio, studio production capability, food styling expertise, high-end colour grading and creative direction. Restaurant customers buy with their eyes — the production quality is the point.

How much does it cost to work with Social Blume?

Packages are built around each client's goals rather than fixed tiers — engagements run from a single content day through to complete monthly social media management. Tell us what you need and we'll price it properly; the first consultation is free.

Do you work with restaurants outside London?

Yes. We're London based and shoot across London and the surrounding areas, in your venue, in our studio, or both.

SB Start here

Ready to grow your restaurant online?

Book a free content consultation and we'll show you:

  • Content opportunities you're currently missing
  • Competitor analysis
  • Ideas tailored to your business
  • A recommended content strategy